Global corporate depth
CRM systems, reporting and marketing automation built and adopted inside Inchcape, Sodexo and Unilever — across Europe, Asia and the United States.
Salesforce & CRM · Coaching · SSE Riga
From millions of signals to one clear decision.
I lead Salesforce & CRM transformations across global organisations, coach professionals through career-defining moments, and lecture at the Stockholm School of Economics in Riga — turning complex data and complex questions into clarity that moves.
Trusted in the systems of
InchcapeSodexoUnileverSSE Riga
Viktorija Garanča
Riga, Latvia · Erickson Professional Coach (ICF) · Salesforce specialist
A decade of measurable impact
3,000+CRM users enabled in sales & operations
70+countries with data-driven reporting in 9 months
+22%CRM data quality in under 6 months
6×BI report adoption — 180+ active users
150+leaders & system adopters trained across 3 continents
−50%global data storage cost after clean-up she led
About
Analyst by profession. Coach by calling.
SSE Riga alumna, global CRM operator, and since 2024 an ICF-accredited Erickson Professional Coach — now teaching at the school where it all began.
“I know how to detect the most precious insights out of millions of bits of information — in the IT systems, and inside our heads.”
Full-circle SSE Riga story
BSc in International Business & Economics (Finance & Digital Marketing) — returning as visiting lecturer and executive educator.
Coaching as a mission
“To inspire lives of purpose and help focus on what really matters.” Solution-oriented methods that shift behaviour, attitude and mindset — towards work and life.
Latvian · native
Russian · native
English · full professional
French · working
German · working
Specialisation
Salesforce that people actually use.
Regional Product Owner for Salesforce implementation & adoption — Sales Cloud, Marketing Cloud, Service — for Jaguar, Land Rover and Mazda businesses across Poland, Finland and the Baltics.
The customer system, made visible
01
Salesforce adoption & change
From roll-out to real usage: adoption roadmaps, champions networks and training that sticks — 150+ adopters enabled across Asia, Europe and North America.
02
Marketing Cloud automation
Always-on customer conversations — journeys, triggers and content orchestrated in Salesforce Marketing Cloud, at the moment customers want them.
03
One source of truth
Consolidating multi-dealer, multi-country data into a single system — clean, trusted and ready for decisions.
04
Service & conversion
Case Management and Call Center functionality that raises sales conversion and upselling — while freeing teams from manual data entry.
05
Reporting, BI & data quality
Forecasting models, dashboards, data-quality metrics — the discipline that turned 22% quality gains into leadership buy-in.
Omni-channel automotive retail on Salesforce
Driving Salesforce implementation & adoption across three markets for Jaguar, Land Rover and Mazda: marketing automation, consolidated retail data, case management, and customers co-creating and buying cars online.
3 markets
3 automotive brands
Marketing Cloud live
Global CRM reporting in 70 countries — in 9 months
Led the reporting stream end-to-end for ~3,000 sales & operations users: new CRM software launch, agile delivery with developers, first sales-forecasting model, and a global data clean-up that halved storage cost.
70 countries
+22% data quality
6× BI adoption
What I do
Three offers. One focus: clarity that moves.
For professionals, teams and organisations that want clearer direction, stronger customer systems or sharper commercial capability.
№ 01For individuals
Professional coaching
Solution-focused coaching for career change, leadership questions, confidence and priorities — a next chapter that feels purposeful, not accidental. Erickson method, ICF-accredited training.
- Career clarity and direction
- Values, strengths and decision-making
- Action plans between sessions
№ 02For teams
Salesforce & CRM consulting
For teams that need their CRM to become a commercial operating system — not another database people quietly avoid. Strategy, adoption, automation, reporting.
- Salesforce adoption & change roadmap
- Marketing Cloud & automation enablement
- Dashboards, forecasting & data quality
№ 03For organisations
Lectures & workshops
Practical learning on customer relationships, networking, career design and commercial systems — built on ten years of real projects, not textbook hypotheticals.
- SSE Riga executive education
- Networking & career design modules
- CRM systems & customer lifecycle workshops
Make the invisible visible
We map the current reality: business processes, customer data, personal patterns, values, constraints and opportunities.
Reframe toward choice
Instead of staying inside the problem, we clarify the useful question and identify realistic, energising options.
Design the next operating rhythm
We translate insight into a practical action rhythm: experiments, dashboards, conversations, habits and follow-ups.
Curriculum vitae
Corporate experience, human-scale translation.
A career built inside global organisations — full profile on LinkedIn ↗
2021 — Present
CRM & Marketing Automation Lead
Regional Product Owner for Salesforce implementation & adoption across Poland, Finland and the Baltics — Jaguar, Land Rover and Mazda. Marketing Cloud automation, omni-channel retail, case management, one source of truth for retail & distribution.
2019 — Present
Visiting Lecturer
Executive education and lectures on networking, CRM systems, career design, sales and marketing capability — at her alma mater.
2018 — 2020
Global CRM BI Data Analyst · Paris
Data-driven decision making in 70 countries within 9 months; ~3,000 users; data quality +22% in under 6 months; first sales-forecasting model; 6× BI adoption; €150k+ analytics roadmap; storage cost halved.
2016 — 2018
Category & Channel Development · Customer Development
Pioneered business intelligence in the Baltics organisation; +23% turnover growth in Household Care; market share gains up to +2%; assortment optimised across 19 retail chains and 3,000+ sale points in 3 countries.
2014 — 2016
Consulting Director, Riga Branch
Guided three consulting teams (15 consultants), doubled the branch through recruitment, and led client projects that exceeded expectations — alongside internships at SEB and airBaltic.
Stockholm School of Economics in Riga
BSc International Business & Economics — Finance & Digital Marketing · 2013–2016
Erickson Coaching International
ICF-Accredited Coach Training Program · certified Erickson Professional Coach · 2024
Teaching & SSE Riga
Learning that feels like a good conversation.
From lecture halls to small-group workshops — practical sessions on careers, customer systems and the habits that connect them.
Rooms, not stages
Whether it is an executive classroom or a living-room workshop, the format is the same: real questions, honest discussion and tools people actually use the next morning.
Built on practice
Every module draws on ten years of corporate CRM, analytics and customer development work — examples from real Salesforce projects, real dashboards, real adoption battles.
Open programme
Sales & Marketing Programme
A longer executive education programme covering customer engagement, marketing, branding, negotiations and sales strategy.
View official page ↗Career course
Career Revitalisation
A practical course for experienced professionals seeking clarity, confidence, personal branding and a concrete career roadmap.
View official page ↗CRM course
Unlocking CRM Systems
A focused session on CRM strategy, implementation, adoption, reporting and customer relationship management value.
View official page ↗Words
What clients and collaborators say.
Every testimonial is approved word-for-word by the person who said it. Structured placeholders are kept here so nothing is ever invented.
Approved quote needed
“Paste Santa’s approved review here — the challenge, the shift, and what changed as a result.”
Approved quote needed
“Paste Ilya’s approved review here — what changed, what felt different and why the work was valuable.”
Next step
Let’s create clarity around your next move.
For coaching, Salesforce & CRM consulting, lectures, workshops or programme collaboration — it starts with a short, unhurried conversation.
Send a note
Tell me a little about what you’d like to explore — I’ll reply personally at viktorija.garanca@gmail.com.